Think of it like the wheels on a train or a car. The amount of energy it stores depends on how fast it spins, the amount of friction it encounters, and its size. Invented by James Watt, the flywheel is simply a wheel that’s incredibly energy-efficient. It is remarkable at storing and releasing energy - and it turns out that’s pretty important when thinking about your business strategy. The Flywheel is a model adapted by HubSpot to explain the momentum you gain when you align your entire organization around delivering a remarkable customer experience. To grow better, your organization needs to deliver a remarkable customer experience – that’s where the flywheel comes into play. When companies grow better, they meet even the highest of customer expectations, and the result is a better business, better relationships, and a better path to growth. Companies that align their success with their customers, not only scale, but create delight, loyalty, and love from the people who matter most. When companies make short-term decisions that sacrifice long-term relationships, compromise their values, and mislead, customers use their influence to share that information quickly and widely.Īt HubSpot, we believe there is a better way to grow - a way to grow better. And one of those expectations is that businesses should care about more than transactions. Today, customers are skeptical, knowledgeable, and have bigger expectations than ever before. Talk to any business owner or executive and ask them how their industry has changed over the past several years, and chances are they’ll mention their customers.